Organizational Buyer Behavior and Buyer-Seller Relationships Essay

Business to business marketing also known as Industrial marketing is the marketing of goods & services to organizations including commercial enterprises, government and other profit & non-profit institutions for use in the goods & services they in turn produce for resale to other customers or to facilitate the operation of their enterprise (Reeder, & Brierty, 2002). Business to business market is characterized by few customers who buy in very large quantities and are geographically concentrated. The customers are professional and rational in their purchase approach. The nature of demand is derived demand, which is usually customized. The channels of distribution are shorter and there is more emphasis on personal face-to-face communication. In this era of globalization the business environment is characterized by intense competition. To sustain and grow in such a competitive economic environment, business organizations are under tremendous pressure to manufacture a product or provide a service that is of optimum quality, is customized to individual customer requirements and is delivered on time at minimum possible price. The role of the suppliers is crucial in helping the business organizations to achieve this objective. To succeed and grow in such business to business markets business marketers need to understand the Business Buyer Behavior and evolve close, enduring and long-term relationships. Business Buyer Behavior Understanding the dynamics of business buying behavior including the organizational buying process, the types of buying situations, forces influencing the organization buyer behavior, the composition of the buying center and the motives and the roles played by each member of the buying center is crucial for business marketers to identify profitable market segments, locate the various buying influences within these segments and reaching these buyers efficiently and effectively with product or service offerings that satisfy their needs. The Organizational Buying Process The organizational buying behavior is a process rather than an isolated program. It involves comprehensive phases or stages. The process begins with the recognition of a need for a product or service by someone in the company. Broad parameters for the desired product/service are then worked out. Detailed specifications and description for the desired product or service are developed. Once the company has defined the product /service it needs then the search for potential suppliers who can meet the needs begins, alternative suppliers are identified, asked to submit their proposals and the proposals analyzed. The short-listed suppliers are invited for negotiations and the final suppliers are selected. The order is then placed with the selected suppliers on the agreed terms. Finally the performance of the firms supplying the required products/ services is reviewed periodically. The buying process stage of the potential buyer for the seller’s product or service will have a major implication on the marketing approach to be adopted by the seller. Types of Buying Situations There are basically three major types of buying situations, namely the straight rebuy, modified rebuy and new-task buy. In a straight rebuy situation the buyer reorders a product or service without any modifications on a routine basis through the purchase department. In a modified rebuy situation the buyer may wish a modification in product/service specifications, prices, terms of supply etc. This situation usually involves more number of participants in the buying decision process. In a new task buying situation the company is buying a product or service for the first time. In such a situation the organization buying process is more complex and involves many more number of participants from different departments in the organization. The buying company also needs to decide on the product/service specifications, prices, delivery terms, order quantities, service terms etc. Forces Influencing Business Buying Behavior The organization buying behavior is influenced by environmental forces like changes in the domestic and global economy and changes in the technologies. The rapid strides made in information technology especially Internet technology has had a major influence in the way businesses buy. For example most of the small and large business organizations buy computer systems from Dell through its well developed website www. ell. com. Organization buying behavior is also influenced by the organizational forces like centralization and decentralization of purchase and strategic role and priorities of purchase prevalent in the given organization. The group forces influencing behavior include the composition, motives and the roles played by each member of the buying center. Buying Center It is the decision-making uni t of a buying organization and comprises of all members of the organization who are involved in the buying decision process. The members of the buying center will change depending on the product/service being purchased and the buying situation in which it is being purchased. The buying center members may play any one or a combination of the five roles namely, users, influencers, buyers, deciders and gatekeepers. Users are the members who will actually use the product being offered. Influencers are members who influence the purchase. Buyers are members who have the formal authority to make the purchase. Deciders are members who have formal or informal power to select/approve the final suppliers. Gatekeepers are members who control the flow of information from the seller to other members of the buying center. The buying motives/objectives of each member of the buying center through which the members evaluate potential suppliers may differ. The motives may include task oriented objectives such as price, quality, service and Return on Investment and non-task oriented objectives such as recognition, promotion, increments and job security. Companies involved in business to business marketing need to clearly identify the buying situation, the stage or the phase in the buying decision making process for the product being offered, the various forces influencing the buying organizations behavior, the composition of the buying center, the role played by each member of the buying center and the criteria on which they evaluate the suppliers for each individual customer. Based on such an understanding they should evolve suitable marketing strategies for success. For example Unilever the British FMCG major may need new high-speed packaging equipment for its innovation in detergent ‘small & mighty’. Companies in the business of packaging equipment need to understand that it is a new task buy situation for Unilever. And the company may be in the need identification stage of the buying process. They need to have closer relationship with the members from different functional areas like operations, engineering, design, finance and purchase who may comprise the buying center, understand the motives of purchase and the role played by each member. This is crucial because each of this buyer behavior characteristic will have an implication on the buying decision process at Unilever. This will help the supplier to evolve suitable marketing strategies to be the favoured supplier of Unilever. Relationship emphasis in Business to Business Marketing In the highly competitive environment that is prevalent today, suppliers have evolved into business partners. There is a major emphasis on close and long-term relationships in the business to business markets. To maintain the relationships, business markets must develop an intimate knowledge of the customers and add value to it. Relationship marketing centers on all marketing activities directed towards establishing, developing and maintaining successful exchanges with customers (Morgan, & Hunt, 1994). A strong relationship between the buyer and the seller is a win-win situation for both. The seller will have a competitive advantage over his competition and the buyer will have effective business solutions to his problem. The relationships between the buyer and the seller in the business to business setup are positioned on a spectrum with transactional exchanges on one end and collaborative exchanges at the other extreme with value-added exchanges in the middle. Transactional Exchanges focus on timely exchange of a product/service for a competitive price. Economy and necessity are the main motivational factors of such exchanges with little interest on the part of the buyer or the seller to extend the relationship. Such types of exchanges may be preferred by the buying organization when the purchase decision is not complex, the purchase is considered to be less significant to the achievement of its objectives, many suppliers are available and the supply market is stable. Here the business marketer need not make any specialized investment in building relationships. For example the supply of office stationery and cleaning services may call for a transactional relationship. Value added exchanges focus on complete understanding of the present and future needs of the customer and meeting those needs better than the competitor by customizing the firm’s offerings to the needs of individual customers. For example Intel Corporation, a leading player in the semiconductor industry has understood the changing computer server needs of it corporate clients and has developed and introduced a new chip that lowers electricity consumption to a very great extent. This has drastically reduced the huge electricity bills of its customers like Google Corporation that maintain thousands of servers world wide (Edwards, 2006) Collaborative Exchanges focus on building a strong social, economic, service and technical ties over a long period of time for mutual benefit through reduced costs and increased value. Such exchanges are very crucial when the market is very dynamic, the complexity of purchase is very high and the product/service being purchased is very crucial for the performance of the end product of the buying organization. In such situations the switching costs involved in changing a supplier are also very high for the buying organization. For example Asin is the sole supplier to the Japanese car manufacturing major Toyota Motors for â€Å"p-valve†, a critical brake part used in all Toyota vehicles worldwide. Aisin works in very close collaboration with Toyota Motors and is highly involved in the product development process at Toyota Motors to keep pace with the innovations being made in the Toyota vehicles and meet the JIT production requirements of Toyota (Liker, 2004). Business Marketers have some flexibility in deciding where to participate along the relationship continuum. It basically depends on the characteristics of the market, the type and price of product/service being offered and the significance of product/service being offered to the buying organization. However rival companies are continuously working towards taking away the best accounts and so also the requirements, expectations and the preferences of the individual customers keeps changing continuously. To meet these challenges business marketers must develop mutually beneficial relationships with individual customers by developing a deep understanding of their needs. Information should be openly shared to benefit both the buyer and the seller. The systems, procedures, and routines of the buyer and seller should be connected to facilitate operations. There should be very good cooperation between the buyer and seller and both should treat the buying situations as joint responsibilities. Both the buyer and seller should invest in processes and procedures that are necessary to meet the specific needs of the exchange partners. Such mutually beneficial relationships between the buyer and the seller will result in better service to the business customer as the seller will be able to provide customized product/service solutions that precisely meet the individual customer needs. Conclusion Business to business markets are growing in volume as compared to consumer markets. The characteristics of the Business to business markets call for closer buyer seller relationships. Companies operating in the Business to business markets should clearly study the organizational buyer behavior with respect to the product or service they offer. They should decide on the type of relationship, ranging from transactional exchange to collaborative exchange, which they should adopt with each customer to gain competitive advantage in the intensively competitive business environment.

The Movie Django

Gary L. Willis AFRS 55T (T&[email  protected]:30) Dr. T. Hasan Johnson 02. 23. 13 Extra Credit The Movie â€Å"Django Unchained† The objective of this paper is to review some of the results of the discussion-panel’s analysis of certain aspects of this movie that relate to the Hip-Hop culture. On Thursday, February 21, 2013, I attended a panel discussion hosted by the Africana Studies Department of Fresno State University. It was conducted at the African American Museum, Fresno California. Its purpose was to evaluate this movie’s effect on us (basically Black-Americans), by analyzing elements of this movie.This movie presents Black masculinity and femininity during the 1860s slavery era of America using characters that portray slaves as childish and stupid (the Betina or D'Artagnan), violent (the Mandingo or Django), hypersexual (Sheba) and cowardly (all the black male slaves). These slavery created representations of Black masculinity (the Buck) and femininity (the Jezebel/Mulattoe) are relevant to Hip-Hop because they are the predominate characters being proffered as entertainment in the overwhelming majority of Hip-Hop videos.The stereotypical persona of â€Å"The Buck† in the videos is the Gangsta/Thug and â€Å"The Jezebel/Mulattoe† is the Bitch/Ho— both are slavery created stereotypes. The Jezebel/Mulatto (Bitch/Ho) The Buck (Gangsta/Thug) Another aspect of this movie relevant to Hip-hop culture is the word â€Å"nigger†, used incessantly in the movie, just as, its morphed version, â€Å"Nigga† is used incessantly by Hip-Hoppers, in conversation and in their videos.Since language is one of the seven essential element of all cultures, the usage of the word â€Å"nigger† was discussed by the panel and audience and as a result of this discussion, we agreed that—without the use of the word â€Å"nigger†, â€Å"Django Unchained† would not be authentic; because, in this movie, â€Å"nigger† is a descriptive term, used to describe property, e. g. a slave or slaves—with no malice intended. Here are two examples, horse or horses and house or houses—ergo, nigger or niggers.The only character that uses â€Å"nigger† other than as a description of property is Stephen (the â€Å"Uncle Tom† played by Samuel L. Jackson). He used the word â€Å"nigger† to degrade his fellow black slaves. As with the movies use of â€Å"nigger†, the same can be said about Hip-Hop videos, they would lose its authenticity without the use of the word â€Å"Nigga† because â€Å"Nigga† in Hip-hop is a descriptive turn, but unlike â€Å"nigger† it versatility. For example, it can be used describe a relationship and its meaning changes depending on who is saying it and to whom.For example, in the movie when a Slave-master says â€Å"My nigger†, it does not have the same meaning as a Gangsta/thug or Jezebel/Mulatto e in a Hip-Hop video saying, â€Å"My Nigga†. The Slave-masters are describing their property, while the Hip-Hoppers are describing their relationships. During the audience participation portion of this discussion, a young black- man in the audience (Christopher Jackson) described how much the movie upset him.He also shared with us, the extent to which it made him realize how horrible slavery was; and how much suffering his ancestors had to endure; so that he can enjoy the civil rights he has today. He said, â€Å"Now I truly appreciate my ancestors and men like Martin and Malcolm, who made the ultimate sacrifice so that I can enjoy the freedom I have today. † Personal Reflections If the motives for making â€Å"Django Unchained† are to make us aware of how much our ancestors suffered under the yoke of slavery and to make us cherish our freedom; then, Christopher Jackson’s words are a testament to this movie’s success in both endeavors!In conclusio n—I, along with many participants in this discussion, enjoyed â€Å"Django Unchained† and hope that there will be more movies made that expose the horrors of slavery, and that, also promote positive images of black men and women. ——————————————– [ 1 ]. This paper was submitted as extra credit for AFRS 27, 55T and 144 [ 2 ]. Heretofore, us, we, and our refers to Black-Americans [ 3 ]. Donald Bogle, Toms, Coons, Mulattoes, Mammies & Bucks

Communalism Essay

Communalism arises among the society when a particular religious or sub-religious group tries to promote its own interests at the expense of others. In simple terms, it can be defined as to distinguish people on the basis of religion. Divide and Rule Policy of the British: The British rulers adopted the policy of ‘Divide and Rule’ to strengthen their roots while living in India. They divided the people of various communities of India and spread the feeling of distrust among them and hence they sowed the seeds of communalism in India. Political Organisations: Different communal organisations are found in India which have created hatred among the people of various religious communities by propagating, and hence they are the root cause of communalism. Inertia indifferent Government: When the government does not take proper action at the proper time, communalism spreads among the subjects. Sometimes the government favours on the religion and leave others which create differences. Ineffective Handling of Communal Riots: Sometimes the state governments have been proved ineffective to curb the communal riots in their respective states. It also results in spreading the communalism. As the result of the above factors, communalism is raising its ugly face in India after the Independence and also creating great problems even in the working of Indian political system. Remedies: Efforts should be made by the enlightened citizens to discourage the communal and caste based forces from the social, political and electoral process in order to make these forces irrelevant. They are to be opposed not to be appeased. . Communal carnage and caste wars should be dealt strictly with new strategies. . To usher an era of social equity and sarva dharma sambhava the people of India should not mix religion and caste with politics to attain the goal of common brotherhood for the unity and integrity of the nation.

You are what you eat Research Paper Example | Topics and Well Written Essays - 500 words

You are what you eat - Research Paper Example Ecological footprint calculators ask things such as how much of each kind of meat you might eat in a given week and where do you purchase your food, whether it's at a natural foods store, a local farmer's market or a chain grocery store. Two types of food that can increase your ecological footprint are beef and prepackaged frozen meals. Beef comes from cows and cows hurt the earth in many ways including producing high amounts of methane, polluting freshwater with their excrement, ruining topsoil with their grazing, and requiring a lot of grain to produce the meat we eat. Prepackaged frozen food uses the original resources necessary to create that food to begin with - whether its fish or chicken or vegetables - and then compounds the problem by processing that food for transportation to a manufacturing plant where it is all put together in packages that use more resources and then frozen using more resources. Once everything is ready to be stored, more resources need to be used to kee p the frozen packages frozen as they are shipped to wherever they will be sold, to keep them frozen in the store, and then to keep them frozen in our homes until we're ready to eat them. Then we have to use electricity to heat them and usually end up throwing the packaging away instead of recycling it. To understand this concept better, I chose to analyze the ecological footprint of eating Fritos Bean Dip.

Treatment plan for Paranoid- type Schizophrenia Case Study

Treatment plan for Paranoid- type Schizophrenia - Case Study Example The paper tells that the goals of treatment for paranoid- type schizophrenia emphasize the promotion of safety of the client and other involved people, ensuring proper nutrition, enhancing therapeutic relationship between the client and the therapist, and prevention of complications associated with medications and inappropriate social behavior. Recent developments in mental health research stress out the importance of treating the client as an individual case rather than as part of the general afflicted population. In considering the treatment plan in this particular scenario, the psychiatric diagnosis may be complicated with the consideration of the client’s current substance abuse. Since substance abuse appears to be co- morbid for this client’s case, prescription of medications should consider all aspects that could hinder the client’s adherence to the regimen. When the climax of the appearance of signs and symptoms starts to stabilize, assistance may be neede d to facilitate the client’s reintegration to the society. In this phase of treatment, follow- up care should facilitate the participation of the client’s family to identify early signs and symptoms of relapse. Since the client is potentially harmful to herself and others, safety should be regarded as the highest priority. Based on the initial assessment performed in the clinic, the client looked paranoid and seemed to be threatened by her new environment. At this moment, it is important that the therapist approach the client in a non threatening manner. Furthermore, the therapist should also be careful not to sound authoritarian as it may increase the client’s stress level. Space is a vital component to be considered especially in the early phase of interventions (Videbect, 2007). With the status of the client, preemptive measures should include securing a physician’s order for administering medication to control potentially injurious behaviors. Moreover , the therapist should continue to observe signs of escalating aggression such as pacing, kicking, and yelling. A quiet and less stimulating environment may be helpful in calming the client. However, seclusion and other forms of restraints may also be needed in heightened situations. Evaluation of this intervention is concurrent and does not end until the client demonstrates full recovery. The therapist should be careful in deciding whether the client has fully achieved a mental status at a functional level. Research has suggested that the client’s report of feeling a sense of well- being is never an assurance that the risk for self- injury has subsided (Videbect, 2007). Management of medications and side effects Another important aspect regarding the establishment and maintenance of safety for the client is the careful monitoring of the adverse effects of medications (Valenstein et al., 2011). Potent psychotropic drugs may affect the organ function, especially the liver and kidneys, of clients on prolonged therapy. BUN and liver enzymes monitoring should be part of the treatment regimen to ensure that the client maintains a safe level of the medication. Other minor side effects like frequent urination, constipation, dry mouth, and photosensitivity may affect the client’s adherence to prescribed therapy. Most patients initiating antipsychotic medications tend to terminate the regimen within the first few months of treatment (Olfson et al., 2007). Studies have shown that failure to follow the prescribed medications for mental health conditions is the most common cause of relapse of psychotic symptoms and subsequent hospital readmission (Videbect, 2007). With proper adherence to the prescribed therapy, the client is expected to attain a functional recovery and lead a normal life. Actually, the client’s adherence to the prescribed regimen may be facilitated by the therapist in various ways.

Write a PESTLE analysis about HMV Essay Example | Topics and Well Written Essays - 500 words

Write a PESTLE analysis about HMV - Essay Example Nonetheless, the 2008 crisis caused this to change in May 2010. In addition, the heavy debt on UK has caused the British government to instil much nationalisation aimed at supporting its economy. The British government has indicated a lot of support for the fight against piracy. The Digital Economic Act 2010 has propagated the pursuance and arrest of persistent offenders with music labels and movie companies tracking illegal downloads from peer to peer networks using IP addresses. Despite the negative impact of the financial crisis, the UK remains the third biggest European economy (Central Intelligence Agency 2011). Its inflation and public debt grew from 3.3% to 2.2% and 68.2% to 76.5% respectively. With a GDP of USD 2.259 trillion in 2010, the unemployment rate also grew from 7.6% in 2009 to 7.9% in 2010. The country ranked 9th in 2010 in terms of purchasing parity which had increased from USD 2.268 trillion to 2.154 trillion to 2.189 trillion from 2008 through 2009 and 2010 respectively. The British government’s Environmental Protection Act 1990 cited by the Parliamentary Office of Science and Technology (2004) prohibits the firm from polluting the environment. The social analysis of the UK ranks it 22nd globally in population having 62,689,362 people as of July 2011, with the median age being 40 (Office for National Statistics 2011). The literacy level stands at 99% with urbanization being at 80% as of 2010. The British are known to be conscious of their benefit in purchases including quality, price, environment and brand. The country has musicians and bands in traditional and contemporary music. Expenditure on research and development in the UK stood at â‚ ¬29.824 billion, which represents 1.84% of its GDP (Office for National Statistics 2011). There have been indications that the digital infrastructure in the country does not suffice in speed and penetration and therefore need to be improved (British Council for Science and Technology, 2010).

Stress From Life Events Essay Example | Topics and Well Written Essays - 500 words

Stress From Life Events - Essay Example These habits are what majorly lead to some of the illnesses associated with stress for example smoking as a habit leading to lung or throat cancers. With the current stress rating levels, one would require significant social support as a way of coping with the stress. Without this, it is possible for an individual to have constantly negative thoughts about the problems they are facing or pains they are undergoing. The thoughts on the long run develop such problems as headaches and or extreme migraines. A total count reading of 451 from Rahe’s assessment would probably indicate chronic stress. From scientific studies, chronic stress results in a boost in the catecholamine and suppressor T cells levels that lead to the lowering of the immune system. With a suppressed immune system, the body system is vulnerable to opportunistic infections such as viral and bacterial attacks. With these attacks probability of getting ill is substantially high. Development of ulcers is one of the few indicators that an individual is undergoing stress. Stress alters the concentration levels of the acids in the gut leading to peptic ulcers. This is possible as stress changes the way one’s body functions. Stress that usually affects the brain has its effects felt directly in the stomach as the brain, and the stomach are linked via exchange of chemicals and messages in the brain-gut- axis. With ulcers, uptake of food is usually hampered lowering the immune system of the body got from the foods. Being an asthmatic breathing difficulties are likely to be met. However, these can easily be checked if appropriate medical guidelines are followed. Stress causes the release of histamine in the blood among other chemicals. Histamine leads to allergic symptoms and it gets worse with high levels of histamine in the bloodstream. In asthmatics, it causes broncho- constriction, making breathing impossible. An asthmatic attack is thus probable. When having stress, the body ensures sugars are

Corporate Research Paper Example | Topics and Well Written Essays - 500 words

Corporate - Research Paper Example Established in 1985 as an energy company in Houston, Texas, Enron Corporation, in a move to diversify along its business, created SPEs (Special Purpose Entities). In this spree, the much needed amount for the creation of such vehicles was received from the internal employees of the company itself. Adding to the woes, Enron started selling the energy commodities by acting as a broker and profited by the difference between the prices of sellers and buyers, as it had entered into separate contracts with them (AACSB 2002). â€Å"Enron was fond of another procedure known as mark-to-market, which allowed it to increase the value of present assets held by the company by estimating future market prices. Since Enron dominated the energy trading business, the prices by which it marked-to-market were largely subjective- that is, determined by Enron itself in accordance with the earnings it wanted to report.† Defying the laws further, Arthur Anderson, with an intention to show loyalty to the company, provided consultancy to the Corporation and presented misleading and faulty audit data of the Corporation to the stakeholders and investors (Rittenberg et al, 2009, p. 427). The results were graver than imagined. It left Enron bankrupt, due to losses running into billions (debt- $3 billion and losses- $638 million). Apart from financial losses, it also suffered blemishes on its reputation and delisting of its shares and stock. Employees also suffered the loss of their jobs. Data is valuable only if it is in the right hands and used in the right sense. Information contained in data is sensitive and can ruin the fate of the organization handling the data. Thus, data analysis suffers from reliability, validity, authentication and verification. Enron Corporation acted against the transparency and responsibility of being an ethical organization for its investors and invited lethal damage to its

Patient safety officer Essay Example | Topics and Well Written Essays - 1000 words

Patient safety officer - Essay Example e that standards of the institution are maintained to meet the needs of the client, and continuous improvement of systems in response to hazards that may occur are important in patient safety. By developing the hospital staff through trainings, workshops, drills, et cetera, there will be improvement in rendering care towards clients. Responsibilities of the patient safety officer include overseeing if standards for safety are followed, taking action for hazards, and facilitating staff development activities. As a responsibility of health care institutions to prevent patients from acquiring hospital-associated infections (HAI), infection control programs are given importance in hospitals. Recent studies propose that the use of evidenced-based practices (EBPs) can help prevent HAIs (Yokoe & Classen, 2008, p.S3). In addition, monitoring of performance based on patient outcomes are recommended evaluative measures. Documentation of infections that occur, if any, as well as the outcomes of EBPs application are important ways to â€Å"improve care and as a means to enable customers to choose safer care† (p.S6). In the United States, the Joint Commission for the Accreditation of Health care Organizations directs the participation of health care facilities in hazard surveillance rounds (Prezant, et al., p.92). This is done to assess compliance gaps and identify hazardous conditions, performed semiannually in hospitals and annually in clinics (p.92). It is the duty of the safety officer or manager to lead the activity, record the process, report data, and facilitate improvements with the safe committee (p.92). Risks or hazards identified are managed according to the four Ts strategy of terminating, treating, transferring, and tolerating which may also be adapted in health care. Termination can be done either by making changes in materials used or terminating the operation associated with the risk (Stephans, 2004, p.121). Treatment is performed by applying controls that

Human Resource Management at Work Essay Example | Topics and Well Written Essays - 2500 words - 2

Human Resource Management at Work - Essay Example uum but the key here is that this area needs to work under a broader framework that links it to the strategy of the firm; external factors are found to be affecting it apart from the internal factors. The HRM takes into account all the individual and group related that is collective relations, a number of human resource practices, policies and process, activities pursued by the HR specialist, union’s role, developing some HR practices that will provide the organization with an edge, employee security or it can even work on incorporating some organizational change. These are some of the factors that can be worked upon and thus are designed in a manner to increase the performance of an organization by effective human resources management. Similarly as the case implies that Brendon Jones Inc. is a service providing company, and for this reason the employees are the key assets of the organization. The 200 employees found in working at 10 leisure outlets were working at the front line. They were basically responsible for bringing in the business. Dealing with the customers and maintaining the relationship was the best and most important factor for the organization like Brendon Jones. Looking at the today’s working environment Human Resource Management is much more important than ever. The functions of managing and developing people are seen critical to gain improvements in the performance of an organization. The same was the case in Brendon Jones; there were changes taking place, the company was bought by a corporate investment company. It was like a change in the ownership structure. Employees working with the original founder were somehow used to of the policies and procedures. But as its being mentioned in the case that there was no HR manager; it’s not the task of Finance and Administration director to handle issues that are related to human workforce. For this reason as to solve the challenges related to reducing the labor turnover and to maintaining

A Summary on a Mother Essay Example for Free

A Summary on a Mother Essay Salam, I’m Fatin Nur Aisyah bt Kamaruzaman. Today, I want to share with you about the important person in my life. Since I was born, and until today, there are no one can replace her place in my heart. For me, she is very special. Although sometimes I make she cry, she never hate me. She never feels tired to love me. The person that loves me so much is my mother. (TUNJUK SLIDE). This is my loving mother. Her full name is Noriah bt Muda. She was born on 17 August 1959 at Kampung Paya, Marang, Terengganu. She is the middle daughter out of three siblings. On 1966, she entered a primary school at Sekolah Kebangsaan Marang. After that, she entered a secondary school at Sekolah Menengah Kebangsaan Marang. In secondary school, she be more active and join all of the school activity. She started join the sport and became an athlete. After finished school, she learned about silat. She also entered MARA Institution for two years to learning about the handicrafts. If she has a free time, she will teach children to read Quran. When she was 22 years old, she got married with my father, Kamaruzaman Ismail. And now, after 32 years married, she has 8 children, 4 boys and 4 girls. She never tired to take care of her family. Although she only a housewife, she successfully teach their children until all of them success in their life. I hope I can be like her, be a strong person, an honest person and caring about family. Even though my mother finished her school at form three, I still proud of her. I love my mom. There are the quotes that saying, â€Å"Although there are many mothers in the world, it cannot be same with our own mother† and â€Å"Although there are many delicious foods, the mom’s cooking is always the best†. Before I ending my speech today, let me show you a video. I hope you will enjoy this song. (LEPAS VIDEO) That’s all my speech today. Thank you.

Diploma in leadership and management In Health Essay Example for Free

Diploma in leadership and management In Health Essay Dementia is caused by damage in the brain, and is characterised by memory loss and difficulties with thinking, problem solving, movement co-ordination or language. It can also cause a person to become disorientated in space and time and to experience hallucinations, a decline in communication skills and personality changes. These symptoms also make it difficult for people with  dementia to learn new things and retain newly acquired information. The most common cause of dementia is Alzheimer’s disease, which is progressive. Proteins build up in the brain, forming â€Å"plaques† or â€Å"tangles†. These cause the loss of connections between cells, and eventually nerve cells die and brain tissue is lost. People with Alzheimer’s disease also do not have enough neurotransmitters, which are chemicals used to transmit messages. Vascular dementia is caused by a range of disease of the blood supply to the brain. Atherosclerosis is when fatty deposits build up in blood vessel walls. This causes them to harden and narrow, reducing blood flow to the brain. When brain cells do not get the oxygen and nutrients they need, they start to die. Pick’s disease or frontotemporal dementia is caused by nerve cells in the frontal and/or temporal lobes dying. The connections between these cells change, and there is a loss of neurotransmitters. Over time, the frontal and/or temporal lobes shrink. Lewy bodies are tiny round protein structures in the nerve cells of the brain. The cause of these or how they cause dementia is unknown. There is also a loss of neurotransmitters, and over time, the nerve cells progressively die and brain tissue is lost. People with dementia experience different types of memory impairment. A decline in memory means that people will often struggle to recall recent events or forget messages, routes or names. They may repeat themselves or ask the same questions repeatedly. They may forget how to do things, such as how to use cutlery, tie shoelaces, get dressed or play chess. Difficulties finding the right word, or understanding the meaning of words, can affect communication. Losing the ability to read or to interpret signs, as well as the person being unable to understand what others are saying can have a big impact on communication. Losing reading and writing skills not only impacts on communicating with others, but can also lead to confusion. People with dementia may no longer understand the normal flow of conversation and might interrupt or ignore people. Changes in behaviour are common in people with dementia. They may repeat an activity over and over, pace up and down, or follow people around. Sometimes people with dementia can shout, scream, or become physically aggressive. They can become restless and may wake up during the night. A lack of  inhibition can mean that somebody with dementia might undress inappropriately, be rude or display inappropriate sexual behaviour. People with dementia may hide and lose their possessions. They might be also suspicious of others, thinking that somebody has stolen an object they have misplaced, for example. People with dementia can struggle with mental processes such as reasoning. This can lead to confusion and difficulty with many everyday tasks. Being unable to weigh up all of the facts to make a sensible decision can have a huge impact on a person’s life. Many people with dementia will lose skills which they used to have, whether this be playing a musical instrument, driving or decorating. Abilities of people with dementia can fluctuate day to day. For example, they might be able to recognise a relative some days, but not others. Sometimes they might be able to write, whereas other days they might not. Dementia can affect the areas of the brain responsible for balance and movement, causing movement difficulties. People with dementia may walk more slowly, be only able to walk for short distances, or struggle to get up from chairs. They might need support to walk, or use a cane or a wheelchair. People with dementia might find it difficult to walk outside or on uneven surfaces and may be fearful of stairs or hesitant while walking through doorways. Stimuli including touch, light, heat and sound waves are input through the sensory organs. This information is encoded into our memory system by the brain. Information can be encoded in terms of what a printed word looks like, what a word sounds like, or what the word means. This information then has to be maintained. This is thought to happen in working memory (when information is stored for a maximum of 20 seconds) by electrical signals travelling through neurons in a loop. The hippocampus and the frontal cortex filter the information and decide if it will be stored in long term memory. If so, it is thought to be stored in some proteins. The information is stored in different parts of the brain, but we do not know exactly how this works. To recall a memory, the information must be retrieved. This is  triggered by a retrieval cue. The brain reconstructs the memory, putting together what may have happened by retrieving the information that the brain stored and could recall. Memories can be reconstructed incorrectly, and this can be influenced by the retrieval cue (such as a leading question). In people with dementia, the hippocampus may be damaged. This can make it much more difficult for the person to learn new information or to form new memories. The person might not remember what they did earlier on that day, or they might forget what they have said moments before, causing them to repeat themselves. The hippocampus is used when memories are retrieved, particularly memories which were formed more recently. This is why many people with dementia still have their childhood memories but cannot remember what they have done that day. When damage spreads through the brain, such as in people with Alzheimer’s disease, more areas in the brain become affected. The brain slowly shrinks and earlier memories are lost. The left hemisphere is responsible for semantic memory (the meaning of words) and language, so when it is damaged, the person might struggle to find the right words. The temporal lobes match visual input with memories of previous experiences, so when this is damaged, the person might struggle to recognise familiar faces and objects. Sometimes, a person with Alzheimer’s disease might know who the familiar person is once they hear their voice, because hearing pathways are separate. When a person’s right parietal lobe is damaged, they may struggle to judge distances, causing problems with navigating stairs, for example. The damage can spread to the frontal lobes, causing somebody with Alzheimer’s disease to struggle with planning, organization and decision making. This might include problems with tasks such as following a new recipe. In people with Alzheimer’s disease, many abilities are not lost, especially skills learned a long time ago. Skills such as playing a musical instrument depend on procedural memories, which are stored deep within the brain. These skills are often maintained for a long time in people with Alzheimer’s disease. People with vascular dementia display a wider range of symptoms than other types of dementia. Sometimes a stroke can cause vascular dementia, if the  blood supply to the brain is suddenly cut off and a large area of tissue on one side of the brain dies. The person may struggle with planning, concentrating, thinking, or with their memory. They may also have problems with speech or vision, or have weakness on one side of the body. Several mini-strokes can also lead to vascular dementia, each one causing a small patch of brain tissue in the cortex to die. The symptoms depend on where the tissue is lost. If this is in the hippocampus, the person might have problems with their episodic memory (personal memories of specific events). Damage in the frontal lobe can cause difficulties with executive function (problem solving, setting goals, making decisions, and following sequences to complete tasks). This might mean the person struggles to make cheese on toast, for example, because they cannot organise what they need to do. Vascular dementia can also follow several mini-strokes over time. Each mini-stroke creates a small patch of dead brain tissue, called an infarct, in the cortex. Early symptoms can be very specific to where the tissue is lost. For example, problems with episodic memory can be caused by an infarct in the hippocampus, and problems with executive function can be caused by an infarct in the frontal lobe. When a person has frontotemporal dementia, their temporal and/or frontal lobes shrink. Damage to specific areas causes different problems. The person might become withdrawn and lose motivation, or they might lose their inhibitions. This could cause them to take their clothes off inappropriately, or make inappropriate comments. When the frontal lobes are damaged, the person might repeat themselves constantly. People with dementia with Lewy bodies have less shrinkage of the brain than people with Alzheimer’s disease or frontotemporal dementia. The Lewy bodies form in the cerebral cortex, brain stem and limbic system. Common early symptoms are problems with attention and vision. Lewy bodies in the brain stem can also cause difficulties with movement. Sometimes people can have other conditions which might cause symptoms similar to those of dementia. Depression can mean the person’s mood is irritable,  sad or hopeless. They might be agitated, restless, or tired with no energy. They might lose interest or pleasure in activities that they used to enjoy. Sometimes depression can cause disturbances in sleep, like early waking, along with memory or concentration problems. It can cause a person to eat too much or too little, to have aches and pains with no physical cause, or to experience suicidal thoughts. However, depression usually develops over weeks or months, which is faster than the onset of dementia. People with dementia often experience problems with reasoning, speech and orientation in time and space, which depression would not usually cause. If a person with depression struggles to remember something, they will often remember when prompted, but people with dementia often try to cover up their forgetfulness. People with severe depression may struggle with their memory and reasoning due to poor concentration. These symptoms disappear with treatment, whereas this will not happen in people with dementia. People with depression and dementia can lack motivation, but people with depression are likely to show other symptoms of this, rather than other symptoms of dementia. People with infections, such as urinary tract infections, can also have symptoms which may appear similar to those of dementia. The pain caused by UTIs can cause people to become depressed or agitated, especially if they cannot communicate that they are in pain. Infections can also cause dizziness, confusion, hallucinations or memory problems, which could be mistaken for dementia. However, the confusion caused by infections is acute and comes on suddenly with the onset of the infection, rather than over a much longer period of time, as experienced by people with dementia. Once the infection has been treated then any agitation and confusion will disappear, which is not the case with dementia. Drugs including prescribed medications can have side effects which may mimic those of dementia. These can include confusion, dizziness, problems with movement or speech, difficulties with memory or thinking, agitation or hallucinations. People with these symptoms may appear to have dementia. This is more likely to be the case in older people, because they metabolize medication less efficiently, causing a build up of the drug. However, once  the person is on the correct type and dosage of medication, the symptoms should resolve themselves. People may become confused for reasons other than dementia, such as changes in their environment. Moving home, having different support workers or changing activities could cause a person to be confused. These changes could also cause depression, which in turn can mimic dementia. Once a person becomes more settled in their routine then the symptoms should disappear. Alcohol abuse can destroy brain cells responsible for memory, balance, thinking and decision making. People that drink heavily may also have an unhealthy diet low in thiamine. A severe deficiency in thiamine can lead to Wernicke-Korsakoff Syndrome, which causes symptoms such as memory loss, confusion and agitation. This could mean the person appears to have dementia. However, a history of alcohol abuse might suggest that this is not the case. Treatment for Wernicke-Korsakoff Syndrome can reverse the symptoms, which would not happen if the person had dementia. Vision problems caused by conditions such as cataracts or age-related macular degeneration can cause people to become confused and struggle to read or to recognise faces. This can be scary and can mean the person becomes depressed or agitated. Macular degeneration can come on rapidly, furthering the possibility that the person’s symptoms could be viewed as those of dementia. Once a diagnosis is confirmed and symptoms are treated or the person is supported to manage their condition, it would become apparent that the person does not have dementia. There are many reasons why the abilities and needs of an individual with dementia might fluctuate. In people with Alzheimer’s disease, as the condition progresses, the person’s abilities decline over time. People with dementia often have lucid moments, where they may suddenly be more able to communicate or do certain things for a short period of time. People with Dementia with Lewy bodies are more likely to experience fluctuating abilities. Medication changes can cause withdrawal symptoms such as confusion, dizziness or flu-like symptoms. Side effects of the new medication, such as those mentioned above, may be more apparent until the body gets used to this medication. These can mean the person is more agitated or confused than normal and they might need extra support until the symptoms have eased. Sometimes a person may have been on a strong medication for a long period of time, and once this is changed, their abilities and needs can change. Several people that I have worked with have been more able to make and  communicate their decisions, more mobile, alert and independent after certain medications were reduced or withdrawn. Abilities can often be mood dependent – when anyone is in a good mood, they are more likely to want to do things and to communicate more effectively. Being less able to communicate or having to rely on others for support can cause frustration or agitation, particularly where support with personal care is required. Once agitated, the person might be less able to do things independently due to the way they are feeling. People with dementia are often awake at night and they may struggle with their day/night orientation. This can lead to them being tired during the day, affecting their cognitive abilities, communication skills and co-ordination. The support a person receives can impact on their abilities and needs. If there is a lack of continuity in the support provided, the person can become unhappy and more confused, causing their abilities to change. It is important for the person to build trust and familiarity with their support workers. Likewise, better support and improved continuity might mean that the person becomes more independent as they are more settled and have better routines. Developing effective communication methods can mean the person becomes more able to communicate with those around them. Different ways in which the person is supported could also result in fluctuations in abilities while they are supported by different support workers. If a person is experiencing abuse committed by anyone around them, they are likely to become depressed, confused or agitated, meaning their abilities and needs could change. Early diagnosis can help reduce the anxiety experienced by the person which is caused by not knowing what is causing their symptoms. The diagnosis can help the person to feel empowered and they can learn about their condition and what their future may hold. The person or their family might be in denial about the diagnosis, refusing to accept that they have dementia. The diagnosis can make a person feel as if their life has been turned upside down. They are likely to be scared and might feel like they have lost their identity, dignity and control over their life. They may be scared of losing  their home and their privacy and dignity. Sometimes people may be viewed or treated differently by others once they have a diagnosis, including their family and friends, or they might be worried about this happening. However, early diagnosis is important because it enables access to support groups. The person can gain advice on how to manage their condition while living as full a life as possible. The support groups introduce people who are in the same situation, so the person and their family and friends can build a support network. The support group can also provide specialist information related to the person’s condition and their symptoms, with a real understanding of how dementia impacts the life of the person and their friends and family. If the person is diagnosed with dementia early, the underlying cause can be discovered and they can access treatments for their condition. Alzheimer’s disease and dementia with Lewy bodies gradually damage the brain. Medications are available which improve symptoms by increasing the function of the remaining healthy brain cells. These medications do not slow the progression of the disease but they do improve symptoms, which improves quality of life. Other medications can also be reviewed, as they could be affecting cognitive functioning. Risk factors such as smoking, being overweight, high blood pressure, high cholesterol and poorly controlled diabetes contribute to vascular dementia. The presence of these risk factors can also make Alzheimer’s disease worse. Early diagnosis might mean that more attention is given to keeping these risk factors under control, which could slow the progression of vascular dementia or Alzheimer’s. A diagnosis is essential for organising support, including day services, respite care, occupational therapists, dieticians, mental health teams and speech and language therapists. This can not only improve quality of life for the person, but give family and friends a break from supporting the person. Early diagnosis means the person will get the support sooner, possibly improving their long term outcome. A diagnosis will also make financial support accessible to the person, such as Personal Independence  Payment. It may make it easier for the person and their family to receive advice regarding their finances, as well as financial support such as Carer’s Allowance. An early diagnosis will give more time to plan for the future to ensure that everything is in order. A Lasting Power of Attorney may need to be arranged if the dementia is progressive. Safer ways of taking medication can be set up, such as blister packs, for example. This will help the person to take their medication correctly, and can make it simpler for family and friends. This can empower the person, increase independence and reduce the risk of medication errors which could cause health issues. If a person is already diagnosed with dementia, then nurses and doctors will be aware of any difficulties they may encounter and will work harder to communicate with the person effectively. It is essential to record accurately to aid early diagnosis. Recording anything that is unusual for the person or any possible symptoms of dementia, in detail, will give a good picture over time of any changes in a person’s ability or memory. It is important to have agreed methods of recording and reporting within the organisation and for all employees to follow these. These might include verbal, written and electronic communication. Information must be kept confidential and all records and reports must be timely and accurate. Reporting might include communicating with colleagues, key workers and line managers, GPs, nurses, occupational therapists, physiotherapists, speech and language therapists and specialist consultants. Records must be legible, factual, dated and signed. Recording all of these symptoms will help to see if there is a pattern and reporting them to the person’s GP can obtain a referral for diagnosis as soon as possible. When a diagnosis is made, they may use the support records, as well as looking at times where concerns have been reported to the relevant bodies. It is important that all records are detailed to ensure that an early, correct diagnosis can be made. Before and after diagnosis, detailed records will show if a person’s symptoms are improving or worsening over time. It is also essential to record accurately to highlight any risks that arise and to report these. This ensures that the risks can be addressed, reducing the likelihood of harm coming to the person and their support workers. When a support worker records and reports a risk they encounter to  the relevant person or authority, they are also protecting themselves in the event of legal action arising. The organisation would be required to prove that they have agreed methods of recording and reporting in place and that they ensure that these are followed. Having robust support plans and risk assessments in place should mean that they hold up to scrutiny in court. This would mean that employees would be liable for their own actions if they did not work in accordance with them. Part 3 Person centred care is support planned and delivered around the needs of the person. This means involving the person as much as possible, as well as any other people that they wish to be involved, such as family, friends and other professionals. Support workers will be matched to the person being supported, who might be involved in recruitment. The person should be as involved as possible in choosing where they wish to live, who they want to live with, who they want to be supported by, what they want to do each day, what and when they eat and drink, how they are supported with day to day activities, etc. The person will be supported to be as independent as possible and staff will be trained to meet the needs of the person. Support workers will always respect the dignity, privacy and rights of the person. They will work to ensure a holistic approach, meeting all of the person’s needs, including religious and cultural. They will support the person to develop and maintain meaningful relationships and will build a trusting, professional relationship with the person. Support workers will have a positive approach, focusing on what the person can do, what their strengths are, and seeing the person as an individual rather than by their condition. They will work within guidance and legislation, act in the best interests of the person and work to safeguard them from abuse. A multidisciplinary team will often be involved, to support the person in all areas of their life in the best possible way. Non person centred care is the opposite of all of this and is based on a more institutional approach – which is easiest for the staff or the organisation, what fits in best with the other people who live there, or which is  cheapest. Non person centred care is more likely to occur in large group homes, though can happen anywhere. Carers might be very limited by time or resources. Staff may subscribe to the biomedical model of health. The biomedical model focuses on the person being physically healthy, as in having an absence of physical illness. It does not consider wellbeing as a whole, ignoring social and psychological factors. This way of thinking means all of the factors outlined above could be ignored, because staff might think the person is well supported just because they are physically healthy. There are many techniques which can be used to meet the fluctuating needs of the person with dementia. The reality-orientation approach is a type of therapy which reduces confusion and helps the person to understand their surroundings. Information relating to time, place, a person, etc. is presented and repeated regularly. This might be clocks, schedules for the day or a board showing the date, which is reinforced using prompts in conversation. This is helpful because people with dementia may forget what day/time it is, where they are, or who they are with. The validation approach means seeing the world through the person with dementia’s eyes and trying to enter their reality, rather than bringing them back to our reality. This sometimes means not challenging their reality – doing this would often just lead to more stress and confusion. This approach improves the person’s self esteem and can mean they feel more settled. The validation approach subscribes to the idea that there is a reason why people with dementia do and say the things they do, and that we should validate these things and try to understand them. The behaviours are attempts to communicate. It says that we must empathise with the person and try to understand what they are trying to express. The validation approach theorises that the person is expressing things which they have suppressed for many years. Expressing these feelings reduces the intensity of them and enables the person to communicate more. It is based on the idea that when a person has severe short term memory loss, they revert to the more familiar past. This is thought to be to due to having less control over the present, to relive past experiences or to resolve unfinished conflicts. This approach reduces stress experienced by the person with dementia and encompasses the  holistic approach, focusing on the person’s dignity and happiness. This often results in the person displaying less behaviours which challenge. Using the right aids and assistive technology can help carers to meet the changing needs of a person with dementia while maintaining their dignity and independence. Assistive technology such as pressure sensors, door alarms, calendar clocks, talking photo albums, reminder messages and personal alarms can help family or support workers to meet the variety of changing needs of the person with dementia. Changing the environment to meet the needs of the person might include fitting hand rails, ramps or different flooring such as non slip flooring. Practical aids to help the person be more independent are useful, such as touch sensitive lamps, kettle tippers, adapted cutlery and non spill cups. Equipment for personal care, continence and maintaining dignity might include dressing aids, raised toilet seats, bath seats, commodes and continence pads. Some mobility and transfer aids are walking frames, wheelchairs, hoists, transfer turntables and chair raisers. Working with the person to find the best combination of aids and techniques is important as part of a person centred approach. Support workers should use reminiscence techniques such as discussing old pastimes, looking through photo albums, watching old films or listening to music can help stimulate a person’s memory and enhance their quality of life. Alternative therapies such as aromatherapy and massage can mean the person feels more relaxed in what can be a stressful, confusing world. It is important to address sensory needs, whether this is through touch, smell, activities such as swimming or use of sensory rooms, etc. Using effective communication is essential for person centred support. Support workers should be aware of their verbal and non verbal communication, using techniques such as physical prompts where appropriate. As previously discussed, needs and abilities can fluctuate on a daily basis so different techniques might be useful on different days or with differen t people. Myths and stereotypes related to dementia can have a big impact on the individual and their carers. Some of these stereotypes are that people with dementia are aggressive, that they do not have rights or that they do not  understand anything. Some people assume that people with dementia automatically lose their independence so cannot drive or be involved in decisions. This could mean that people are automatically excluded from being involved in decisions regarding their support, which is not person centred. The person’s independence might be compromised as they might not realise that their diagnosis does not prevent them from doing things, including driving. These stereotypes can lead to social isolation for both the person and their carers in attempt to avoid coming into contact with people who hold these beliefs. Negative interactions with professionals such as GPs can negatively impact the person’s self esteem and dignity, as well as that of the carer. This in turn may mean that the person struggles to access the services which they need, or avoids seeking access to these services in fear of discrimination. A lack of access to services can also affect the carer because they can be left to care for the person without any respite or support network around them. The involvement of professionals such as occupational therapists, for example, can greatly improve the lives of both the person and the carer. All of this can negatively impact on the person’s behaviour, further affecting their quality of life (and that of the carer). Individuals and carers can be supported to overcome their fears through person centred planning. Support to do this can empower the individual to be in control of their life rather than fearful about what will happen to them. This support could come from advocates, charities, support groups, friends, line managers, etc. Carers are likely to be less scared and more informed about how they can effectively meet the person’s needs to improve their quality of life. Information about accessible services can demonstrate to the person with dementia that they can still be supported to live a full and active life. They can choose which services they would like to use and can see what is on offer, which might be in contrast to views they already hold about care providers. This information can ease the fears of carers, particularly where family carers are involved, because they may feel more at ease when they know that a wide range of person centred support is available. Where an organisation is providing support, training can help the support worker to feel more informed and confident in their ability to provide person centred care. This can ease any fear which the person has,  along with supervision meetings where they can discuss their development. Team meetings are also helpful, because the team can discuss their ways of working and address any issues that they have come across. Support groups and organisations can greatly help to ease the fears of both the individual and their carers, not only by providing practical advice and support, but through moral support too.

Should Middle Schools be Drug Tested?

Should Middle Schools be Drug Tested? Drugs are ruining everyones lives and its killing children and adults. We all know the damage it leaves, by causing families to suffer from addiction or death. Kids are getting money for drugs by stealing, their parents, or even friends, its hard to say when they start and how far gone,   since not everyone is open about their addiction. We do have a chance to fight the drug war by drug testing in middle school. Drug testing kids in junior high would identify behavior issues, effect they learning, the effects of long term abuse and the most important addictions. Behavior issues is one of the most obvious tell of abuse of drugs paranoia, aggressiveness, and impulsiveness are the most common things to look for. People who are consuming drugs lose their sense of compassion or even common sense. It shows that drugs strips you of what makes you human and gives you this need to fill a void that always empties in the end. They slowly lose themselves to a never ending need that will deter people, so they will be forced to live alone leading them to be introverted. Abusing drugs eventually leads to you slowly kill your brain cells therefore killing any chance to learn again. Drugs hijacks your nerves to flood your brain with dopamine but the problem with that it floods your system, and just like a regular flood there is a abundance so you are drowning your brain in dopamine. Draining you of both memory and focus so your losing the memory to do basic things like get up in time, personal hygiene, balancing eating, and sleep. Addiction is the absolute worse effect, making you want more of your fix leading you to a destructive circle. Its much easier for a teen to get caught in this circle and once there caught it hard to break out. Your life starts to circle around the drugs you take; you start hanging out with other people who also do it, so you can get more drugs. You work more to get more drugs; even waking up just to get another fix in order to keep your body in balance. The more you do the drug the more it becomes a part of your life; but when it hits a certain point there will no help to break you out of the circle. Once you fall in the circle you will start to feel a physical need to your fix once you go a time without it your body start to shut down; leaving you with no immune system getting you sick more of the time. After all the sickness and getting more drugs your emotions connected when you get another dose you start feeling normal, but as soon as you run out thats when desperation kicks in. leaving you to lie and steal more drugs or things to sell to pay for them. All that leads you to is a life of crime running or going to jail doing all you can for your little drug to feel normal again leaving you back to the decision that got you here. Drugs cause a much shorter life expectancy because of all the health concerns a few major one are cancer, strokes, and even abnormal heart rate. Cancer would just be a lingering thing that will follow you throughout your life ether slowly killing you or just being an everyday thing dealing with it. Your body is all you have why would you just give it a deadly debases that will be a slow and painful death. Strokes are a thing that can happen to anybody the only thing is it increases the chances to get them. The strokes affect your whole body giving your body a weakness and numb feeling making everyday thing much harder. Not to mention the increase heart rate can lead to all kinds of problems a few are faintness, dizziness, loss of coordination, and lightheadedness. In any case increase heart rate for too low will cause much more problems than the benefits of taking drugs will ever give you, In conclusion I agree with the idea of drug testing of junior high students for purpose of identifying at risk students for potential drug addiction.   By identifying the students through behavioral issues as well as learning problems, we can start to break the chain of addiction and ensuring we get them medical help to these students who become more productive and valued members of society. Concept Of Hegemony: The US Concept Of Hegemony: The US Forms Of United States Power And The Concept Of Hegemony According to Warteberg, power can be described as a natural artifact which is an aspect of human life which provides human being with means to cooperate with each other and at the same time make group decisions. This can be considered as ability to perform certain actions or to look over something. According to Warteberg, there are two positions of power which provides external structures for dominant and subordinate position. In this respect, there is a dominant and on the other hand a subordinate. In most cases you will find that socially aligned agents will act to represent the dominant agent in a bid to control subordinate agents. From this we can conclude that there exist power relationships which can be described as a social phenomenon which is made possible due to the fact that there is an external set of agents and practices but not due to any individual capacity. It is in view of the above theory that this paper is going to look closely at the power of US. This paper will examine closely the seat of US power and how the above theory applies to its relationship with the states and with the international community. This paper will also look closely at the concept of hegemony and how it has been applied in the current power status of the world. Finally it will look on how the concept of hegemony can be defeated in the world. In its simplest definition, power can be considered as the ability to influence others to do what you want. Power is articulated in many ways including threatening, paying or co-opting those who you want to exercise your power on. Of all the threes means of articulating power, getting others attracted to what you want is the best means since it cost less and is even has more effect. (Nye 1990, p. 23) If we look closely at the theoretical power structure of the United States, we acknowledge that there are four main building blocks of power in this country. Power in any form is manifested in networks of ideological, economic, military and political which can simply be termed as the building blocks of power structures. A close analysis of American power reveals that it is class dominated and it is close to the power of Europe and Middle ages in the 19th century which was dominated by economic and political power networks. But we have to come to an agreement that power is rooted in organizations in the United States and in other nations. According to Michael Manns theory (1986, p. 1) the structures of power in most western civilization can be understood by determining the intertwining and relative importance of the organizations at any time in four overlapping and intersecting social spatial networks of power. These networks are basically as mentioned above. The United States can be considered to the pinnacle of the world power as far as many of us are concerned. This comparison is often made to what was reached by other states which had assumed the same status as the United States like the British or Roman Empire. But contrary to the earlier powers, todays power is vested in military might, economic power and cultural sway all which have not been found effective enough to wield a powerful position in the modern world. (Fergusson, 2003) Let us look at the concept to hard power. Hard power is the predominant realistic measure of the power of a nation usually seen through population, military, economy and others aspects. Although many scholars have accepted that the level of technology and problems that the modern world is facing makes it impossible for one country to wield that power, it is clear that the United States occupy a unique position in the world which it can use to lead the world in a constructive manner. United States wields much economic and military power both which are regarded as hard power which can be used to persuade other nations to follow its suit. (Boehm 1999, p. 124) On the other hand it also wields what can be called soft power which is vested in culture, strength of ideals, the willingness of other nations to adopt the articulated ideals and the capacity to leaders moral authority. Soft power is the term that is used to describe the capacity of any political body like a state that have an indirect influence on other states in terms of behaviors and interest which are articulated through culture and ideologies. There is a general agreement that the strength of American soft power is vested in the spread of modern culture in fashion and clothing like the spreads of blue jeans, music ant others. Many countries in the world are today following the ideal of democracy which has been nurtured in America and which is spreading fast to other states. All these countries which have adopted these ideals look upon America for protection of freedom and observation of basic human rights. As has been expressed there are basic things that must be present if nat ion is to express its soft power. The aspect of culture, values and foreign policies must be exercised very well in order for the concept of soft power to work. (Stanford 1994, p. 126) The above two forms of power are seen as what has driven America to occupy its current position in the world. There is a general agreement that if the above powers are used wisely, America can remain on the seat of power for the next decades. But it is not everyone who agrees to this idea. The concept of hegemony Let us look at the concept of hegemony. The concept of hegemony has been used for along time now to refer to the idea of existence of dominance by one social group. It was first used by Italian Communist Antonio Gramci who had been imprisoned by Mussolini up to his death in 1926. He supported this concept with the idea of emergence of new elite which was followed by a change of mens consciousness. He reasoned that a class that is politically dominant is also ideologically dominant meaning that it keeps its position because the dominated class accepts its moral and intellectual leadership. (Stanford, 1995) In this regard, it follows the earlier description of power by Wattenberg in that there is a ruling group called the hegemon which acquires a degree of consent from the subordinate group unlike in a case where the dominance exerts its power on the subordinate group using force. The concept of hegemony has been used widely in many places to refer to any form of dominance more so when one is refereeing to dominance through culture and non-military. The concept of hegemony can be described in many fronts all which refer to the way dominance is created. For example it can be achieved through the use of institutions in a bid to formalize power, the use of bureaucracy which makes others see power as abstract, and in other manes. It can also be achieved through the articulation of hard power over others like the use of military or imposition of economic sanctions. The rise of the concept is directly linked to the struggle that has been there in the world to acquire dominance. Since the era of cold and the signing o the Warsaw Pact, there had been many instances in which the concept of hegemony has been applied. In this era, it was seen as a moment of attaining the much needed hegemony through the struggle of cold war. In particular, it was seen as a bitter struggle between the then two superpowers of the world, Russia and America in a bid to find their rightful position in the world. After the end of the cold war and the collapse of the communism Russia, the concept of hegemony has been purely used to refer to the role played by the United States as a superpower. This is due to the role that American has played since then which makes it appear like it is having the power to lord over others. But has it really grasped the concept of hegemony? This has been an issue of contention and a topic that attracts many scholars of international relations. The opponents argue that although the United States has used all its hard and soft power to realize dominance, it has been able to achieve this. This is because it seems to lack the necessary resource to position itself well in a position to dominate others. The emergence of other powers in the world like European Union, China, India and others is also seen as a big stumble for the United States in a bid to reestablish itself as the world power. On the other hand proponents point out the various achievements that the United States has which puts it in a position to dominant others. They argue in support of its military might. This is a concept that with but we have to ask ourselves the extent to which the United States has been able to use this power. Except in the end of the Second World War, there are other very few instances in which the United States has bee able to use its military power to dominate others. The United States used it military power to bomb Nagasaki and Hiroshima in Japan which somehow brought the bitter Second World War to end. If we take another example, it also used its power during Gulf war to drive Saddam Hussein and his troops out of Iran. But since then, it seems there is a surging rise of the concept of responsibility which has been achieved through world bodies like the United Nations. The United Nations has put in place rules which require the exercise of veto power in voting for any military action. Here some proponents of the idea of hegemony for United States argue that although it holds the hard power, it is restricted by the provisions of some of those agreements to exercise this power. But lets us look at this closely. (Stewart 2001, p. 78) There are many incidences in which America has tried to use its hard power but it has failed. Take an example of Vietnam. During the cold war, American soldiers underwent serious military casualties in Vietnam. Here America rallied all its military power but it failed. From Vietnam America learned that hard power alone is not enough to guarantee dominance and some soft power is needed as well. It learned that there must be the use of influence of culture, value and foreign policies if a country will succeed in achieving the concept of hegemony. One of the worst calamities to hit America in the recent past has been the terrorist attack on Twin Towers on September 11 2001. This attack reminded America that although it presumed to have dominance over others, its hard power could be put to test. After that the Bush administration mobilized all the hard power in American possession in what was descried as war on terror. But again the issue of hegemony comes in light here again. The United States had to seek support of its allies who thought that they were also at risk of a terrorist attack. In its campaign, America was able to convince some countries in the world with almost equal hard power like Britain and others. But eight years down the line, the war which was seen to come to end in a matter of days owing to the military might of the force is still to end and no progress has been achieved. To make the matter worse, Britain which is a partner of United States in Afghanistan where the Taliban and the Al Qaeda are supposed be h iding also suffered a terror attack in London Railway system. Even a combination of all that force could not subdue the terrorist. From Afghanistan, America directed its force to Iraq to overthrow Saddam Hussein and install a democratic government in the country. But still there are no positive results coming from the country. This teaches us one lesson that in the modern world no single county can assume to have achieved the concept of hegemony. Though it may be referred to in many incidents, it does not apply in the real sense. What we are witnessing is the rise of power axis. This is mainly practiced in the United Nations Security Council where we see another bitter struggle for dominance. We see is a scenario where Russian and China always vote against the United States and its allies. This indicates that the so called powerhouse of the world have realized that they can no longer remain effectful in the face of the changing world. We can therefore say that the concept of hegemony has not achieved its meaning in the modern world. But if the current trend continue, we are going to come to a situation where there will emerge two parallel axis as history repeat itself. What many articulate here is that, the cold war has not ended, and the emerging axis is still allied to the earlier axis in the cold war. It is a struggle between capitalism and communism which is taking place once again. This is bringing more polarization to the concept of hegemony. How can we overcome hegemony? One thing we all agree to is that the concept of hegemony is being practiced in various sectors of life in our society. Therefore we cannot say that because it has become difficult for individual countries to achieve the concept of hegemony, then we should sit and watch. Since it practiced in our smaller societies there is need to work towards fighting the concept and its development. With the current trend in the world, we have seen that there is likelihood that the concept will take root. So what can we do to fight the concept? There is a common concession that the only best way to fight hegemony in the world would be by bringing about equality among all nations and among all communities living in a nation. The source of hegemony is directly attributed to a system of inequality which gives one party advantage over the other. Inequality in the world has been the source of acceptance of dominance by many countries especially those in the developing world. Tracing history since the era of colonization, there had been systematic inequality in access of resources which gives some countries undue advantage over the rest. (Joseph 2002, p. 54) Therefore, the only method that we can use to end hegemony would be through implementation of policies are aimed helping nations access resource in an equal manner. This will call for reviewing of international relationship including trade agreements which has been oppressive to the developing world. Following the postulation by Gramci, this will be achieved only when intellectuals rise to the challenge. In this regard the school ahs a role to play. This means that one of the most important tools that can be used to fight hegemony would be ensuring that there is access to quality education by all people in the world. (Moraes 2003, p 654) The modern world is driven by technology and many countries in the world which are fighting to acquire dominance like China have achieved this by improving their economy through technology. Education plays a crucial role in advancement of technology in any nation. In this regard intellectuals must inculcate a degree of self discipline and moral autonomy to resist colonization of their minds. This means intellectuals must become the ambassadors of the new culture in their own nations. Conclusion As we have seen no county can be said to have practiced the idea of hegemony not even the United States. But hegemony is practiced in our small societies and there is need to take bold measures in order to fight its. This will be achieved only when there is some degree of equableness in the society. Reference: Boehm, C 1999, The evolution of egalitarian behavior, Harvard University Press, Cambridge Fergusson, N 2003, Hegemony or Empire? Retrieved from, http://www.foreignaffairs.org/20030901fareviewessay82512/niall-ferguson/hegemony-or-empire.html on 7th March 2008 Joseph, J 2002, Hegemony, A realist Analysis, Routledge, New York Mann, M 986, The sources of social power, Cambridge University Press, New York Michael, C 2004, Whatever happened to American Decline? International Relations and the new United States Hegemony Moraes, R 2003, Antonio Gramci on Culture, University of Brasilia Nye, J. S1990, Bound to lead: The changing nature of American power, Basic Books Inc, New York Stanford, M 1994, Companion to the Study of History, Blackwell Stewart, A 2001, Theories of power and domination, the politics of empowerment in the late modernity, Sage, London

Ken Keseys One Flew Over the Cuckoos Nest Essay -- Ken Kesey Flew Cu

Ken Kesey's One Flew Over the Cuckoo's Nest The theme of this story â€Å"One Flew Over The Cuckoo’s Nest† according to Daniel Woods is â€Å"Power is the predominant theme of Ken Kesey's 'One Flew Over The Cuckoo's Nest': who holds power, who doesn't, who wants it, who loses it, how it is used to intimidate and manipulate and for what purposes, and, most especially, how it is disrupted and subverted, challenged, denied and assumed† (http://www.gradesaver.com/ClassicNotes/Titles/cuckoosnest/essays/essay1.html). No, it is not McMurphy who flew over the Cuckoo’s nest, or Harding, or Taber. It wasn’t Martini or Cheswick, or Bibbit, Chief Bromden or Bancini. The journey of crazies that flew over the Cuckoo’s nest was in the asylum, but they were not patients. The mad people in this scenario were paid to be mad. Nurse Ratched, Dr. John Spivey and other staff, like Washington, were salaried each day to come into the asylum and impose dreadful doses of mental (and sometimes physical) hurt on the so-called "nuts" whose lives consisted of white hallways and white floors. McMurphy lost his life because he saw the reality in the asylum, the Cuckoo’s nest. He lost his life because he had not yet been in long enough to grow resistant to the brutal treatment that he received. He lost his life because he figured out who the real nuts were and, unlike the other inmates, McMurphy still knew enough of fairness to comprehend and want to remove the dreadful unfairness being done to the powerless patients inside the asylum. Randall McMurphy is ushered through the hospital doors by two attendants dressed in white. Among the white walls and floors, McMurphy, wearing scuffed blue jeans, a black leather jacket and a black tight cap, represents a figurative interference of the exterior world entering this sterilized, bitter hospital. Upon entering the ward that is too become his final resting place, he jokes with the current patients, wears a deceitful smile and a deck of cards is rolled up in his sleeve. Immediately he questions the rule of the institution to require all the patients to take medicinal pills, regardless of their sickness or disease. In just these opening scenes of the movie, director Milos Forman has foreshadowed Randall McMurphy’s future: McMurphy enters the asylum wearing black, the color of death, and right away he shows disobedience against authority by questioni... ...o. Nurse Ratched can be easily recognized as a bad character and McMurphy as the gallant rogue that challenges her authority. The movie was so successful that â€Å"In February 1976, one flew over the cuckoo’s nest was rewarded by the academy with nine Oscar nominations†. (Entertainment Weekly). When McMurphy returns from getting his second dose of electroshock therapy and a lobotomy, as punishment for his attempt to strangle Nurse Ratched to death, he is barely human. Two doctors tuck him into bed because he is too weak to do it himself. The arrangement has beaten Randall McMurphy at the game of life. He lies like a vegetable in bed, unaware to the outside world. He is not able to rebel against the doctors. He cannot lead the patients in a rebellion. Chief Bromden sees that McMurphy’s future has been stolen, along with his manhood, and suffocates him to death with a pillow. McMurphy lies dead in bed. In dying this way, his recollection is sealed among his fellow patients. He can die as a sort of martyr for the men in the little microcosm of a world inside the hospital walls. In one sense, McMurphy was crazy. It was optimistic and crazy to think that he could change such a system.

Jane Austins Pride and Prejudice Essay -- Jane Austin Pride Prejudice

Jane Austin's Pride and Prejudice Attitudes to love and marriage in the nineteenth century was very different from the comparatively liberal approach of today, and strict codes of etiquette were applied to Courtship for all but the lower classes of society. At the time of Pride and Prejudice, women's role was firmly in the home and the young ladies portrayed in this middle and upper class, occupied themselves with singing, playing the piano, sewing and other such accomplishments that would enhance their prospects of suitable marriage. Courtship was almost a formal procedure, and often engineered by parents, wishing a suitable match. Jane Austin demonstrates this when Bingley, a rich bachelor, is quickly drawn into the Bennett family on his arrival at Netherfield Park. The book also shows the intricacies of meeting and socialising the Bennett sisters with prospective suitors and the restraints of withholding any affection's until after an engagement. If a couple were to exchange gift, escort one another in carriages or touch intimately they were assumed, engaged. However, in Pride and Prejudice, Jane Austin also wishes to illustrate the desire of young woman to choice lifelong partners for love and compatibility, rather than arranged marriages which are set up for considerations of wealth and social standing. A lot of woman in these days were classed in gentry and were almost entirely dependant on men. However if a woman did not marry she relied financially on her male relatives. They were allowed, employment as a governess but this was viewed as an unsatisfactory way of life. If a woman was proposed to and rejected marriage she would keep the man's failure to herself. She might tell her ... ...d management"(Ch.19 p.319). Mary became more sociable "Mary was obliged to mix with the world" (Ch.19 p.319). Jane Austen has used humour to show us how silly some of the people were in Pride and Prejudice like Mrs Bennets obsession with marriage of her daughters, Mr Collins Pompous character and how Lady Catherine De Bough is so snobbish and nosy. Then she uses Views Of society and rituals of courtship to show the way people lived and to compare it to our lifestyles today. Finally she used Omniscient narrator to show us what the characters are really like and to express her views through them. Love and marriage was very tangled in those days because of strict rules. In the book however they overcame the obstacles of marriage, which changed all of them making them happy or unhappy, but Lizzy and Darcy were happy, as they loved each other very much.

Why Belgium is a Special Country Essay -- essays research papers

Belgium is a small country in Northwestern Europe, bordering France, Luxembourg, Germany, The Netherlands, The North Sea, and the North Atlantic Ocean. About the size of Maryland, Belgium has a suprising 10.3 million people. In which most of the people are Flemish and French. Belgium's position at the "crossroads of Europe" give the country an international flavor. Mostly true in Belgium's capitol city, Brussels. Brussels is the home of the North Atlantic Treaty Organization(NATO), which makes Belgium a very special, yet unnoticed, country. Bonjour or hello. Bonjour is hello in French, one of the many spoken languages in Belgium. Sadly French is only spoken by 32 % of Belgians. The other 68 % is spoken by Flemish with 56 %, Bilingual with 11 % , and German with a lonesome 1 %. Obviously Flemish is the most spoken, and is the easiest language translating thank you to dank u, and very well to goed. Most likely if you were to visit or live in Belgium Flemish would be the language to speak. At the crossroads of Europe, Belgium has witnessed a constant ebb and flow of different peoples and cultures over its long history. It comprises cultural elements of Celtic, Roman, German, French, Dutch, Spanish, and Austrian origins. Immigrants who came to Belgium from Southern Europe, Turkey, and North Africa after World War II have further contributed to the country's cultural mix. Today, Belgians are divided linguistically into Dutch speakers, called Flemings, and French speakers, called Walloons, with a nominally bilingual population in Brussels. Some 67,000 German speakers live in the east, about 900,000 foreigners reside in Belgium as well. Population density is the second highest in Europe, after the Netherlands. Every Belgian ... ...ding and an architectural heritage of value to qualify for the nomination.Shopping is one of the most popular activities undertaken by UK holidaymakers when they travel around Europe, and this is increasingly becoming the case with Brussels which is attracting more and more of the big names in national and international fashion to its growing shopping districts. What better way to discover the delights of the destination than to visit gems such as Crupet, a charming little town on the edge of a wooded valley, or Melin with its spectacular views, nestled on the heights of a valley or even the picturesque Lompret, situated in the meander of a river while enjoying the best of what these villages have to offer. In conclusion, Belgium's beautiful landscape and delicious foods make it the ideal place to live or vacation. One should feel lucky and pleased to call it home.

Deception Point Page 78

â€Å"Anyhow, Mike,† the message went on, â€Å"tonight was incredible. Kind of makes you proud to be a scientist, doesn't it? Everyone's talking about how good this looks for NASA. Screw NASA, I say! This looks even better for us! Amazing Seas ratings must have gone up a few million points tonight. You're a star, man. A real one. Congrats. Excellent job.† There was hushed talking on the line, and the voice came back. â€Å"Oh, yeah, and speaking of Xavia, just so you don't get too big a head, she wants to razz you about something. Here she is.† Xavia's razor voice came on the machine. â€Å"Mike, Xavia, you're a God, yada yada. And because I love you so much, I've agreed to baby-sit this antediluvian wreck of yours. Frankly, it will be nice to be away from these hoodlums you call scientists. Anyhow, in addition to baby-sitting the ship, the crew has asked me, in my role as onboard bitch, to do everything in my power to keep you from turning into a conceited bastard, which after tonight I realize is going to be difficult, but I had to be the first to tell you that you made a boo-boo in your documentary. Yes, you heard me. A rare Michael Tolland brain fart. Don't worry, there are only about three people on earth who will notice, and they're all anal-retentive marine geologists with no sense of humor. A lot like me. But you know what they say about us geologists-always looking for faults!† She laughed. â€Å"Anyhow, it's nothing, a minuscule point about meteorite petrology. I only mention it to ruin your night. You mig ht get a call or two about it, so I thought I'd give you the heads-up so you don't end up sounding like the moron we all know you really are.† She laughed again. â€Å"Anyhow, I'm not much of a party animal, so I'm staying onboard. Don't bother calling me; I had to turn on the machine because the goddamned press have been calling all night. You're a real star tonight, despite your screwup. Anyhow, I'll fill you in on it when you get back. Ciao.† The line went dead. Michael Tolland frowned. A mistake in my documentary? Rachel Sexton stood in the restroom of the G4 and looked at herself in the mirror. She looked pale, she thought, and more frail than she'd imagined. Tonight's scare had taken a lot out of her. She wondered how long it would be before she would stop shivering, or before she would go near an ocean. Removing her U.S.S. Charlotte cap, she let her hair down. Better, she thought, feeling more like herself. Looking into her eyes, Rachel sensed a deep weariness. Beneath it, though, she saw the resolve. She knew that was her mother's gift. Nobody tells you what you can and can't do. Rachel wondered if her mother had seen what happened tonight. Someone tried to kill me, Mom. Someone tried to kill all of us†¦ Rachel's mind, as it had for several hours now, scrolled through the list of names. Lawrence Ekstrom†¦ Marjorie Tench†¦ President Zach Herney. All had motives. And, more chillingly, all had means. The President is not involved, Rachel told herself, clinging to her hope that the President she respected so much more than her own father was an innocent bystander in this mysterious incident. We still know nothing. Not who†¦ not if†¦ not why. Rachel had wanted to have answers for William Pickering but, so far, all she'd managed to do was raise more questions. When Rachel left the restroom, she was surprised to see Michael Tolland was not in his seat. Corky was dozing nearby. As Rachel looked around, Mike stepped out of the cockpit as the pilot hung up a radiophone. His eyes were wide with concern. â€Å"What is it?† Rachel asked. Tolland's voice was heavy as he told her about the phone message. A mistake in his presentation? Rachel thought Tolland was overreacting. â€Å"It's probably nothing. She didn't tell you specifically what the error was?† â€Å"Something to do with meteorite petrology.† â€Å"Rock structure?† â€Å"Yeah. She said the only people who would notice the mistake were a few other geologists. It sounds like whatever error I made was related to the composition of the meteorite itself.† Rachel drew a quick breath, understanding now. â€Å"Chondrules?† â€Å"I don't know, but it seems pretty coincidental.† Rachel agreed. The chondrules were the one remaining shred of evidence that categorically supported NASA's claim that this was indeed a meteorite. Corky came over, rubbing his eyes. â€Å"What's going on?† Tolland filled him in. Corky scowled, shaking his head. â€Å"It's not a problem with the chondrules, Mike. No way. All of your data came from NASA. And from me. It was flawless.† â€Å"What other petrologic error could I have made?† â€Å"Who the hell knows? Besides, what do marine geologists know about chondrules?† â€Å"I have no idea, but she's damned sharp.† â€Å"Considering the circumstances,† Rachel said, â€Å"I think we should talk to this woman before we talk to Director Pickering.† Tolland shrugged. â€Å"I called her four times and got the machine. She's probably in the hydrolab and can't hear a damn thing anyway. She won't get my messages until morning at the earliest.† Tolland paused, checking his watch. â€Å"Although†¦ â€Å" â€Å"Although what?† Tolland eyed her intensely. â€Å"How important do you think it is that we talk to Xavia before we talk to your boss?† â€Å"If she has something to say about chondrules? I'd say it's critical. Mike,† Rachel said, â€Å"at the moment, we've got all kinds of contradictory data. William Pickering is a man accustomed to having clear answers. When we meet him, I'd love to have something substantial for him to act on.† â€Å"Then we should make a stop.† Rachel did a double take. â€Å"On your ship?† â€Å"It's off the coast of New Jersey. Almost directly on our way to Washington. We can talk to Xavia, find out what she knows. Corky still has the meteorite sample, and if Xavia wants to run some geologic tests on it, the ship has a fairly well-equipped lab. I can't imagine it would take us more than an hour to get some conclusive answers.† Rachel felt a pulse of anxiety. The thought of having to face the ocean again so soon was unnerving. Conclusive answers, she told herself, tempted by the possibility. Pickering will definitely want answers. 92 Delta-One was glad to be back on solid ground. The Aurora aircraft, despite running at only one-half power and taking a circuitous ocean route, had completed its journey in under two hours and afforded the Delta Force a healthy head start to take up position and prepare themselves for the additional kill the controller had requested. Now, on a private military runway outside D.C., the Delta Force left the Aurora behind and boarded their new transport-a waiting OH-58D Kiowa Warrior helicopter. Yet again, the controller has arranged for the best, Delta-One thought. The Kiowa Warrior, originally designed as a light observation helicopter, had been â€Å"expanded and improved† to create the military's newest breed of attack helicopter. The Kiowa boasted infrared thermal imaging capability enabling its designator/laser range finder to provide autonomous designation for laser-guided precision weapons like Air-to-Air Stinger missiles and the AGM-1148 Hellfire Missile System. A high-speed digital signal processor provided simultaneous multitarget tracking of up to six targets. Few enemies had ever seen a Kiowa up close and survived to tell the tale. Delta-One felt a familiar rush of power as he climbed into the Kiowa pilot's seat and strapped himself in. He had trained on this craft and flown it in covert ops three times. Of course, never before had he been gunning for a prominent American official. The Kiowa, he had to admit, was the perfect aircraft for the job. Its Rolls-Royce Allison engine and twin semirigid blades were â€Å"silent running,† which essentially meant targets on the ground could not hear the chopper until it was directly over them. And because the aircraft was capable of flying blind without lights and was painted flat black with no reflective tail numbers, it was essentially invisible unless the target had radar.